This billboard for IC+ Maintenance Feeds was conceptualized by highlighting the close connection between breeders and their prized gamefowl, visually translating pride, strength, and victory. The design strategically places a confident breeder holding a champion rooster alongside bold, clearly visible product packaging, instantly communicating quality and performance. Coupled with the memorable slogan “Angat sa Tibay! Angat sa Lakas!,” the concept effectively targets breeder aspirations, enhancing brand visibility and directly driving sales.
